THE METHOD
Your brand is nothing without considering the user experience.
THE WHY?
TOOLKIT
UX WRITING
100%
PRODUCT DESIGN
100%
FIGMA
100%
PHOTOSHOP
85%
ILLUSTRATOR
90%
RESEARCH
100%
ADOBE XD
100%
PROCESS
1
RESEARCH
Conduct critical research studies to enhance understanding of the user experience and drive product strategy. Who are your target users and what do they need? Here you're working with product managers, project managers, developers and other project stakeholders.
2
DESIGN
Time to consider solutions and turn them into wireframes. After that, high-fidelity prototypes to facilitate the next step of the process. Testing.
3
TEST
This critical step of the process allows you to test assumptions and see if there are any design flaws before going to market with your final product.
4
IMPLEMENT
Handover time. The developers whom you have been collaborating with from the start get to coding and turn those final designs into market-ready products.
JOURNEY
2022
DARREN D. WALKER MARKETING INC.
UX PRODUCT DESIGNER
The user experience and data-driven marketing can co-exist. Today, my primary focus is on end-to-end product design to enhance the user experience.
2015
DARREN D. WALKER MARKETING
UX WRITER
Based on client requests and data-driven marketing, started shifting focus to more individual user experience.
2009
DDW
FOUNDER
Diversity, equity and inclusion marketing agency focused on providing clients with no bs, transparent services.